Unique beauty testing programme to launch in the UK

For anyone who missed out on Boots No7 “Protect and Perfect” serum, the “BrandNewYouTube” will be invaluable. For just £80 a year, subscribers will receive around £400 worth of beauty products – delivered directly to their front door.

The testing programme is the first of its kind anywhere in Europe, and has already attracted support from L’Oreal, Nivea, Elizabeth Arden and a host of major cosmetic companies.

The BrandNewYouTube will be mailed to subscribers four times a year, and will contain a minimum of £80 of product in each tube.

Kay Wood, Brand Manager for BrandNewyouTube says, “ For our subscribers it provides an exciting opportunity to test the latest skin creams and anti-ageing. We expect a great deal of interest”

For the beauty companies it will provide valuable consumer insight into buying habits and future trends, which we will feature in Brand New You Magazine, on sale Saturday 26th May.

Lisa Doerr, Managing Director said “With this scheme we intend to build the UK’s largest market research tool for the beauty industry.”

User can subscribe to the BrandNewYouTube via the website (www.brandnewyoumagazine.com) or from the pages of Brand New You magazine, which launches on the 24th May, with a special launch price of £1.99.

For further information, interviews or comment, please contact

Lisa Doerr, Managing Director
01225 786800
(lisa.doerr@merricksmedia.co.uk)

John Weir, The Search Agency
01225 341486
(john@thesearchagency.co.uk)

 

About Merricks Media

Merricks Media is one of the UK’s fastest growing media companies. It publishes a range of high quality magazines and websites including a number of market leading titles, and is the biggest publisher in the travel and overseas property category.

In 2007 Merricks Media won two PPA awards for magazine excellence.